June 30th - July 2nd, 2026. Landmark Event Centre, Lagos, Nigeria
June 30th - July 2nd, 2026. Landmark Event Centre, Lagos, Nigeria
NFAE is not a trade show. It is Nigeria’s first-ever fitness awards ceremony and expo combined — a premium, high-engagement event where your brand is surrounded by 10,000 consumers who are already sold on fitness and wellness.
Every single person who walks through that door actively cares about fitness, wellness, and healthy living. This is not a mass-market audience. This is your customer, concentrated, in one room, ready to discover new brands. No media buy in Nigeria reaches this level of audience precision.
With over 300 confirmed fitness influencers attending, your booth will be featured in Instagram posts, TikToks, and Reels that their combined millions of followers will see. The earned media value alone can exceed your entire booth investment many times over. You are not just exhibiting — you are getting content.
NFAE 2026 is the first edition. The brands that show up to the inaugural event are the ones that get talked about as the founding partners of what will become Nigeria’s biggest annual fitness platform. First-mover advantage is real — and it is available right now, before the floor fills up.
This is not awareness-only. Expo attendees come to discover and buy. Your team can take orders, collect leads, run demos, and sign up subscribers face-to-face. In a digital-first world, Two days of direct human access to your ideal customer is genuinely priceless.
Gym owners, wellness center directors, supplement distributors, sportswear buyers, corporate wellness managers — the people who can make bulk orders and long-term partnerships are all in the same room. Two nights of VIP access, drinks, and conversation can change your B2B pipeline.
An expo booth gives you Two days of presence, but the Awards Gala on July 4 is where the industry celebrates. Table packages let your team and clients attend the most premium event in Nigerian fitness. Your brand name in the room when the trophies are lifted.
Fitness enthusiasts, professionals, business owners, influencers, and health-conscious consumers — all in one room for Two days.
Urban professional, 22–40, trains 3–5 times a week. Spends significantly on supplements, activewear, and wellness products. They came to discover new brands and try new things. Your ideal retail customer.
Personal trainers, coaches, and gym instructors with loyal client bases. They recommend products. They influence purchasing decisions. Win them over at your booth and they become long-term brand ambassadors.
Lagos’ fitness business owners seeking partnerships, products to stock, and equipment to buy. A single conversation here can turn into a bulk order, a stocking agreement, or a white-label deal.
300+ creators with combined followings of millions. They are actively looking for brands to partner with, products to review, and booths to feature on their content. Show up with something worth filming.
Three exhibition packages designed to match your brand’s goals, budget, and ambitions. All packages include 2-day floor access across the Expo on July 1–2 and event day July 4.
Here is the honest math. Compare what a booth at NFAE costs versus what it would cost to get the same qualified audience exposure through paid digital advertising alone.
To reach 10,000 highly targeted fitness consumers on Instagram costs an average of ₦400,000–700,000 in paid ads — and they scroll past in 3 seconds. Your booth gets minutes of face-to-face engagement with the same audience.
A single organic post from one of the 300+ influencers attending, featuring your booth, can reach 50,000–500,000 followers per creator. You are not paying for influencer partnerships — they come to you.
Being a founding exhibitor at NFAE means your brand is associated with Nigeria’s fitness industry from its biggest night ever. That credibility and association compounds over time in ways that cannot be bought with an ad budget.
These organisations have already confirmed their presence at NFAE 2026. The brands on this floor are the brands that will define Nigeria’s fitness industry for years to come.
The moment we heard 10,000 fitness consumers in one room in Lagos, the decision was made. This is exactly the audience our brand has been trying to reach. We booked immediately.
As a gym owner, I have been waiting for something like this in Nigeria. The award nomination alone is massive for our credibility. The expo booth is icing on the cake. Our entire team is attending.
300 influencers in the same room as our product? That is a content campaign we could never afford to replicate with a paid budget. NFAE is the smartest marketing investment we are making in 2026.
Tell us your brand name, the type of business you are, and which booth package interests you. Takes 60 seconds.
Our partnerships team will reach out to walk you through the options, answer any questions, and discuss your specific goals.
Once you are happy, we send you the exhibitor agreement and invoice. Your booth is confirmed and removed from the available floor plan.
We handle the floor setup. You bring your brand, your team, and your products. On July 1st, the doors open and 10,000 people walk in.
Fill in this form and our team will contact you within 24 hours to confirm your booth. Spaces are limited and filling fast.
🔒 Your information is confidential. No spam. Our team contacts you directly.
All booth packages include physical booth space, exhibitor passes, access to all Two days of the Expo, basic setup infrastructure (table and chairs), and Wi-Fi. Premium and Platinum packages include additional benefits such as Gala tickets, stage mentions, social media features, and product sampling rights. Full details are shared during your onboarding call.
NFAE is designed for businesses of all sizes. Many of our exhibitors are growing Nigerian fitness businesses who want access to a premium, targeted audience. If you are a gym, a supplement startup, a healthy food brand, or a wellness entrepreneur with a product or service to show, there is a booth package that works for you.
We are projecting 10,000+ total attendees across the two-day Expo (July 1–2) and the Awards Gala (July 4). This includes fitness enthusiasts, professionals, business owners, and 300+ confirmed fitness influencers and content creators. Attendance is driven by a paid ticket model, meaning everyone in the room actively chose to be there.
Booths are allocated on a first-confirmed, first-served basis. Once the floor plan is full, we cannot accommodate additional exhibitors. We strongly recommend submitting your enquiry as early as possible to secure your preferred location on the floor. The event is July 1–4, 2026.
Yes. All exhibitors are encouraged to bring branded backdrops, banners, display materials, and product samples. We provide the physical space and infrastructure. You bring the brand experience. Our team will share full exhibitor guidelines including height restrictions and setup specifications after confirmation.
Any brand that operates in or serves the fitness, wellness, health, active lifestyle, or related sectors is welcome. This includes but is not limited to: supplements, activewear, fitness equipment, healthy food and beverages, wellness tech, healthcare, physiotherapy, beauty and grooming for athletes, and sports apparel. If you serve people who care about their health, you belong here.
